"Alchemy is a magical process of transformation, creation, or combination. My fragrance creations are elixirs made up of individual notes that meld together in an alchemic way, steeped in mysticism and mystery. Hence, the alchemy of fragrance."
"“AntiQua“ Firenze is a line of fragrances recalling the centuries-old magnificence of Florence, coveted cradle of Arts and Crafts, skillfully merging with the modern concept of a Niche longing for fine Fragrances with selected ingredients, free from any excess yet capable of inspiring intoxicating sensorial emotions. The refined, elegant yet simple design of the bottles masterfully combines black and gold. A timeless yet fashionable elegance. An alchemic olfactive harmony drawing on memories, on the valuable experience gained in the past and the overwhelming enthusiasm for the future."
"Jusbox Perfumes is one of Beauty San s.p.a. Group’s owned brands, a company that has been a leading creator of high-end cosmetics and perfumery for over 25 years.
Jusbox Perfumes is a new business project born and expanded in 2016. The adventure came to life thanks to creators Chiara Valdo and Andrea Valdo’s extensive experience in the beauty industry. Chiara Valdo and Andrea Valdo are the joint company CEOs and are at the helm of the creative laboratory V-Monkeys, leading Jusbox Perfumes on a continuous quest for innovation and absolute quality. Know-how, Design, Research, Heritage and Uniqueness are the brand’s core values.
Jusbox Perfumes reinterpret the universal language of music, creating excellence in the art of perfumery through olfactory re-expressions of rhythm, melody, culture and lifestyle. Icons,the brand’s first collection, waslaunched in May 2016 in the exclusive Londoner department store Selfridges.
Each year new Jusbox fragrance collections will come to life, enlarging the olfactive families’ ranges, intercepting new trends and tastes and expanding the brand’s presence in international markets.
Jusbox Perfumes is distributed in the most significant markets and is available in the most exclusive department stores and in selected niche perfumeries.
Thanks to a strong experience in the beauty industry, Jusbox Perfumes decode the language of music through scent; a very modern interpretation using the aesthetic canons of traditional artistic perfumery. The brand evokes memories, emotions and sensation through a one-of-a-kind product.
V-Monkeys is Beauty San’s creative laboratory, where ideas, dreams and beauty come to life. It is a crucible for research and development, where each and every project is studied and created, no detail being overlooked. At the helm are Andrea and Chiara Valdo, who have been nurturing and growing a true passion and love for perfume for many years.
Born in Milan, raised in the Veneto and Tuscany regions, Andrea and Chiara followed in their family’s footsteps. Perfume, was in fact how their parents came to meet - their father, Gualtiero Valdo was working as an area manager for an important beauty company, whilst their mother, Lidia Gasperin was chief buyer for an independent perfumery chain in Milan.
V-Monkeys was born in 2007, whilst the sibling duo was working closely with designer Ennio Capasa on the development of Costume National Scents fragrances, a brand whose worldwide license is held by Beauty San s.p.a. The creative laboratory expands and decodes intuitions, memories and images, turning them into incredible projects.
As well as curating Costume National Scents’ Creative Direction, in 2016 V-Monkeys gave life to two brands: Jusbox Perfumes, launched in the high-end perfumery market, and Tuttotondo, launched in the beauty market. All brands represent a statement with strong core values: Made in Italy, Quality, Research and Development.
Andrea and Chiara share the CEO title at Beauty San; their professional experiences and journeys have been different, but they share the same mission: to create beauty."
Welcome Profumum Roma
"The boys of Sant’Elena Sannita
Sant’Elena Sannita: few houses, each one different from the other, 250 souls or little more and a bronze statue resembling a bygone knife grinder. Past Isernia, one turns at the road fork for Boiano and goes uphill, now like then, encountering Sant’Elena Sannita. The town lies over itself on a prominence at an altitude of 750 meters.
When at the end of World War II, Celestino Durante returns from conflict’s vicissitudes bearing physical recalls of his actions and roams through those road bends to embrace Father Giuseppe and Mother Lucia; the suburb he had departed from still consisted of 2500 people. The hard work of taking care of the land and a few cattle were and still are the only economic resources of the community of Sant’Elena. Nonetheless, many of those boys were very skilled.
Whatever they handled , from scissors to knives and any type of razor or blade, turned as good as new. Celestino gathered his few possessions and together with his newly become wife, decided to leave and go to Rome. Many others followed. Each on one’s way and pursuing his own dreams. Every one with a bicycle equipped at best. Luckier ones with a scooter, all moving far and wide through the city.
Quite soon the guys of Sant’Elena managed to manifest their talent. As time passed, sacrifices turned bicycles into shops. In the latter, together with the beloved grinding wheel stored in the back shop, they start exposing shaving soap sold by weight, hair lotions and some colognes. Years pass and the names of those guys embellish the most beautiful streets of Rome.
The knife grinders from Sant’Elena are now among the most important perfume makers of the Eternal City. Celestino and Luisa are now grandparents and leave Giuseppe, Luciano, Maria and Felice the possibility of doing on their own and of achieving what they believe in. Commerce evolved, together with perfumery market. Globalization and standardization encumbered. The Durante siblings are no longer at their ease in such a context.
They feel manipulated and no longer free in their own work. In 1996 they create “PRO-FUMUM ROMA” but this is a different story… What you are now holding in your hands is a fragment of this story. If you visit Sant’Elena, and walk past the big bronze statue resembling a knife grinder, please stop for a while. There lay our roots.
Paolo Fadelli for Giuseppe, Luciano, Maria e Felice Durante"
Welcome Navitus Parfums
Limitless potential. Undying love. Eternal return. The infinity symbol conveys sentiments that transcend our realm of consciousness. Scent, too, is infinite. From invoking memories of times past to awakening our most primordial instincts, smell is eternally mighty. Raw materials have a resonance with the human spirit that connects far beyond our temporal understanding. They inspire confidence, sensuality, curiosity, opulence, and more.
Navitus Parfums is the olfactory expression of a mystifying concept. Originally meaning “energy” and “passion” in Latin, Navitus represents the energy and passion that envelop us when we wear just the right fragrance for life’s special moments. Navitus is a passionate endeavor aimed at bringing you the glorious art of perfumery without any boundaries or limitations. Whether your goal is self-improvement, overall wellness, or a sense of refreshment, Navitus Parfums caters to your every ambition with elegance. There are infinite reasons to wear fragrances, and each one is as unique as you are.
Wear it for life. Wear it for infinity. Welcome to the world of Navitus Parfums.
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We offer artisanal, indie and niche fragrances that appeal to a wide range of palates. A free sample will be sent with every order, so let us know if there is a sample you would like to receive with your purchase and we will do our best to accommodate your request.