by creating the world's best 100% natural perfume,
without compromising on ethics or aesthetics.
Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume.
natural perfume - what that means
• only 100% natural, plant derived ingredients • the best of natural science to ensure the fragrances last long on your skin (no compromises) • 100% food grade, organic grain alcohol
we don’t use
• petrochemicals - aroma compounds synthesized from crude oil • parabens and phthalates • animal products or testing (therefore, vegan)
“The natural aspect of the brand wouldn’t stand a chance if the juice didn’t also smell wonderful. And wonderful it is.”
We offer artisanal, indie and niche fragrances that appeal to a wide range of palates. A free sample will be sent with every order, so let us know if there is a sample you would like to receive with your purchase and we will do our best to accommodate your request.