Abel
Inspiring positive change
by creating the world's best 100% natural perfume,
without compromising on ethics or aesthetics.
 
Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume.
 
natural perfume - what that means
 
we use
• only 100% natural, plant derived ingredients • the best of natural science to ensure the fragrances last long on your skin (no compromises) • 100% food grade, organic grain alcohol
 
we don’t use
• petrochemicals - aroma compounds synthesized from crude oil • parabens and phthalates • animal products or testing (therefore, vegan)
 
“The natural aspect of the brand wouldn’t stand a chance if the juice didn’t also smell wonderful. And wonderful it is.”
- HuffingtonPost